Lu Dangjun gave full recognition to the achievements made by Zhongchen Light Machinery in 2022. Zhongchen Light Machinery's management, party and group construction, safety and environmental protection, and reform and transformation work have always been at the forefront, and he fully felt the vitality and hardworking spirit of Zhongchen Light Machinery. In 2022, Zhongchen Light Machinery achieved the following notable achievements: 

First, the strategic positioning has been effectively implemented. The company has a clear corporate positioning of "becoming a globally respected excellent supplier in the food packaging industry" and a corporate goal of "eight good", and it can effectively promote the implementation of its strategies in response to changes in market conditions. 

The second is that the business performance has continued to improve. It has maintained a certain growth rate for many years, and has achieved its annual business targets without any need for motivation, setting a high standard and serving as a role model for top students; 

Third, the industry status has been effectively enhanced. The industry's influence has significantly increased, and it has a good reputation in the industry, with customers giving very high evaluations. 

Fourth, transformation has been very successful. We have achieved a transition from digitalization to intelligent digitalization, especially with the launch of MES&WMS systems, which have enabled the widespread application of digitalized business models. 

Five is that the corporate governance is standardized and effective. The features of mixed ownership enterprises are fully demonstrated, with standardized governance, top-level goals, and exemplary role models. 

Six is the vigorous development of Party building. The establishment of the Zhongchen Light Machinery Party Committee has provided effective organizational guarantee for Party building work. It meets the basic requirements of Party building work in central enterprises at present. 

The signing of this target responsibility book marks the first time that Zhongchen Light Machinery has officially sounded the call to set out again, strive again, and fight again in 2023. We will set a reasonable target for development and make a systematic deployment, with a focus on seeing results through implementation. We will prioritize getting things done, truly embodying the spirit of hard work, genuine effort, and smart effort. 

Standing on a new journey and starting point in 2023, we hope that Zhongchen Light Machinery can continue to run with the distinctive features, original colors, brand image, speed, and efficiency of Zhongchen in the development race of the new era, and make new contributions to the high-quality development of the company. 

I hope Zhongchen Light Machinery can accurately judge the current situation and be cautiously optimistic. It should fully recognize the impact of post-epidemic international development trends on exports, as well as the confidence and measures taken by governments at all levels after the 20th National Congress. China United Equipment will continue to provide support and assistance to Zhongchen Light Machinery as always. He hopes: 

First, we must remain steadfast in our annual work goals, further clarify our thinking, focus on our strategic objectives, and advance our key work in accordance with the overall situation. We should take a problem-oriented approach, focus on the key and difficult points, and work hard to enhance our development momentum, clarify our work path, refine our work measures, and fulfill our commitments. 

Secondly, we must recognize the situation and have a sense of crisis that if we do not move forward, even a slow pace of progress is also a form of backwardness. 2022 was a very challenging year, but we achieved a series of achievements. We must cherish these achievements and seize the opportunities for development with all our efforts. 

Third, we must ensure effective implementation through publicity and mobilization. All departments must focus their energy and actions on the company's various decision-making and deployment plans. Senior leaders, especially Party leaders, must take greater responsibility, adopt a stricter work style, and enhance their sense of responsibility and initiative. 

What will Zhongchen Lighting be like 20 years from now? We envision a Zhongchen that is innovative, intelligent, high-quality, green, distinctive, and harmonious. The fruits of our labor will be even more enchanting, leaving us no time to reflect or savor the moment. Our vibrant dreams, filled with aspirations, will soar together towards the future!

Regarding brands, Cha Zhengwang has listed numerous well-known classic brand slogans, fully elaborating on the importance of precise advertising, product positioning, and brand establishment. He reveals that the quality behind a brand is crucial to a company's survival, emphasizing the necessity and urgency of shaping the brand of Zhongchen Light Machinery. He stresses that it is necessary to fully integrate technical innovation, marketing, talent team, and corporate culture to form an effective core competitiveness in order to establish Zhongchen Light Machinery's brand. He also suggests that having a wealth of patents and standards can form a strong moat, and that it is important to fully utilize the advantages of "grabbing the road, occupying the road, borrowing the road, and building the road" to establish a proprietary intellectual property database, in order to truly highlight the core value of the brand.

Brand building is a system. A brand is the sum of all the emotional value identifications that consumers have with it. It includes various aspects such as stable product performance, high-end appearance design, quick response to service, professional personnel, and standardized communication and exchange.

Brand building centers around consumer needs. For a brand to be recognized by consumers, it needs to be centered around consumer needs, which is the foundation for building a brand.

Brand positioning should be clear. A company's brand positioning should not be easily changed by external environment and should be valued for the atmosphere and trust it creates, which are important prerequisites for consumer preference. If the change is made incorrectly, it is easy for customers to feel confused and have a profound impact on the company's development.

Brand building should pursue a "chief" positioning. Pursuing "No. 1" and occupying a leadership position requires fully discovering, unearthing, and aggregating product highlights, showcasing core values, and not only providing customers with value-for-money products and services, but also forming emotional identification. Forming a focus, halo, magnet, and "nuclear fission" effect, with unique competitive advantages;

Brand building is more about maintenance. Firstly, the actualization of brand positioning lies in the execution power of the enterprise, and it should never be changed easily at any time; secondly, when faced with the increasingly fierce "price war" in the market, we must stick to our position and make wise choices. The key is not to let consumers lose interest in the brand itself.

In 2023, the industry will face even more intense competition, and the "price war" will gradually concentrate from lower-tier companies to leading enterprises. Therefore, we must focus on ourselves, improve our internal capabilities, and remain flexible to adapt to changing market conditions in order to maintain a competitive advantage in the market. He emphasized that:

First, we need to enhance product quality. 2023 will be the "Year of Quality Improvement" for Zhongchen Light Machinery. All departments and systems are required to fully implement the various measures for quality improvement and promote overall improvement in product quality, work quality, and service quality.

Second, we must continuously drive the "eight good" goals into practice. All work should be fully implemented with the "seven haves": having plans, measures, standards, inspections, supervision, summaries, and rewards and punishments.

Third, we should be prepared for any eventuality and improve our basic skills. We must focus on our own basic skills and comprehensively enhance our overall competitiveness in competing with European suppliers. With a shared understanding, we can take joint action. Zha Zhengwang hopes that everyone will work together with confidence, believing in the bright future of Zhongchen Light Machinery.

1. Strengthen execution capacity, strictly implement all work deployment and implementation. We should focus on the target allocation, effectively assign all management action plans to the targets, and lead all employees to work hard and practically;

2. We should rectify our mindset and attitude, and turn our execution capacity into automatic, spontaneous, and self-motivated behavior, and strictly implement every management decision made by the company. 

Second, we must both strengthen our foundation and seek innovation. Chairman Zha's "Eight Good Goals" provide specific directions for strengthening our foundation, and at the same time, the development of our enterprise cannot be separated from continuous innovation. We must have a keen sense of smell for the constantly changing era, market, technology, and management environment, possess innovative thinking, and not be rigid in our ways of doing things. Only then can we become top students. All managers and key personnel should use the list-based management tool well and further solidify and improve our basic management levels in marketing, project management, technology and quality, production and digitalization, enterprise management and finance, and environmental and safety. We should also use various innovative methods to continuously enhance our company's core competitiveness. 

III. Strengthening team building is a key factor in achieving our goals. A single tree cannot stand tall; many hands can move a big boat. Strengthening team building not only involves managing things well, but also leading a team well. We must be courageous and skilled in management, build a team with strong learning ability, positive energy, and high performance, and help the company achieve its annual business goals of high quality. 

IV. Focus on goal-oriented process control and result evaluation. We should not only pay attention to the process but also achieve good results. We should conduct monthly, quarterly, and annual business indicator retrospect and analysis to make timely adjustments and ensure that all the business goals for 2023 are achieved as scheduled. Result evaluation will be an extremely important evaluation standard to measure the performance of our management and core staff and ensure that rewards and punishments are fair and that personnel can be promoted or demoted based on merit. 

    In 2023, we should not only see the challenges we may face, but also the hope ahead! We should bear in mind our mission, fulfill our responsibilities, take the initiative, and overcome difficulties. With innovative development, we will work under the guidance and care of China United Equipment Group and under the strong leadership of Chairman Cha. We will work with high spirits and a down-to-earth work style to fulfill all the business performance targets assigned by the company. As long as we aim at our target and work together, we will definitely roll up our sleeves and achieve our mission in 2023!